Welcome to the Live Better Newsletter - Oct. 2010
Vol. 10 No. 10   

Because of questions we’ve received over the years we’ve decided to debunk some common myths about soy, and why soy foods remain atop the list of good things that you can do for yourself. There is often conflicting information given in research documents released by various sources and while we can’t address every myth we’re going to answer some of these questions. At Genisoy we believe in healthy minds and bodies, and our mission is to help as many people as we can live healthier, happier lives. Now, as the days are cooling down and school is in full-swing it’s time to take a good look at what you are doing to remain healthy and fit. And after reading this month’s Live Better Newsletter you will want to do so by maintaining a diet rich in soy foods!

You Are What You Eat

Today, the old "you are what you eat" campaign is being replaced with a much more critical one. Many more information sources are now saying that it's not so much that "you are what you eat" as much as it is "you are being killed by what you eat!"

Too much of what we eat is toxic, and it's creating major health problems. More research is showing us that these health problems are being connected to what we are eating. The result of our poor diets can eventually lead to a host of problems including obesity, heart issues, high blood pressure, cancers, depression, addictions, and a whole lot more. Diet related diseases are a risk for every one of us. Failure to eat right can and will weaken our immune system and cause a host of problems. Heart disease in particular remains the number one killer in America of both men and women, and is largely brought on by what we eat. Lifestyles that are filled with inactivity, overeating, not eating enough fruits, vegetables, and other disease-fighting soy phytochemicals is leading us down a grim road. But we don’t have to go there!

The primary and also simplest way to get healthy is through diet and exercise. Add to this finding ways to reduce stress and making sure you get regular medical checkups. As part of your diet, soy is a proven way to help maintain good health. Researchers have been investigating the effects of soy foods and soy protein on risk factors for many types of disease for several decades. Even the Food & Drug Administration (FDA) has concluded that soy protein consumption included in a diet low in saturated fat and cholesterol may reduce the risk of coronary heart disease by lowering blood cholesterol levels. Soy protein with naturally occurring isoflavones may well help prevent certain types of cancer, osteoporosis, and alleviate menopausal symptoms.

Living a life of health is really very simple to do. Simple lifestyle changes can drastically reduce your chances of meeting a life-threatening disease. Exercise, do what you know is right and don’t eat what you know isn’t good for you. Stay away from the fast foods altogether, and instead of reaching for that cupcake or candy bar, grab a piece of fruit or delicious Genisoy protein bar!

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Soy holds up to Scrutiny!

There is a lot of debate going on in a lot of circles about the benefits of soy, some resulting in some unfounded myths. The Soy Myth Busters are here to debunk them!

Myth 1: Soy is only for Vegetarians

The Soy Myth Busters determine that while once considered an “alternative” food source, soy foods have moved from the “vegetarian only” aisle to mainstream aisles all over the store! With the growth in the number of soy products it has become a healthy and readily available product for all to enjoy, and found more easily by visiting www.genisoy.com. This myth is definitely busted!

Myth 2: Soy foods cause cancer

Myth #2 argues that the phytoestrogens (plant estrogens) contained in soy foods actually promote the growth of some cancers. We bust this myth by simply looking at the majority of research done, which shows soy to have an inhibitory effect on the growth of cancer. The Soy Myth Busters want to remind our audience to pay attention to who is actually doing the research.

Myth 3: Good Soy products are hard to find

Anyone reading this newsletter probably agrees with the Soy Myth Busters that a huge variety of soy snacks, chips and foods are easier than ever to find and enjoy. Products can be readily found at your local grocery store and even now more easily found at www.genisoy.com where you can purchase and have delivered to your doorstep. How hard is that?

Myth #4: Soy has no flavor

Wow is this ever an old one! The Soy Myth Busters easily debunk this myth by simply pointing to the incredibly tasty variety of flavors found in all of the Genisoy products (http://www.genisoy.com/products). We have long past the “tasteless” age of soy products and have developed an array of products into many delicious flavors.

Myth #5: Soy causes dementia, Alzheimer’s disease, and reduces brain cognitive activity.

This one is easy! Simply look at the vast majority of research relating to soy food consumption and brain health. They show soy to have a beneficial and protective effect on the brain, not a damaging effect. So Phytoestrogens are protective, not harmful, to the brain.

Myth #6: Soy causes infertility and reproductive health problems

Myth #6 argues that soy causes hormonal problems, infertility, and demasculinization of men. If you dig into this one you’ll find some research conclusions based on some very irregular research practices. One study found that if you feed a rodent soy isolates during pregnancy and lactation you just might have some negative effects. The Soy Myth Busters had to ask just one question on this study. Since there is a huge difference in the amounts of estrogen to which humans and fetal rats are exposed in utero, and rats aren’t naturally designed to be exposed to large amounts of estrogen, isn’t it likely that a baby rat is going to be just a little more sensitive to the effects of introducing massive amounts of isoflavones? There is a common sense element to research that is often ignored in the attempt to come up with a desired result. Plus, the rat research results have NOT been duplicated on humans. Myth busted!

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Genisoy Food Company, Inc. is one of the largest providers of soy protein products (Genisoy) and sports nutrition (MLO) in the United States, offering consumers high quality, good tasting, affordable protein bars, shakes and snacks. Our mission is to provide convenient, delicious and affordable soy food products that make it easy to incorporate the benefits of soy in the average person's everyday diet. Please contact us toll free at 1-866-606-3829 with any questions or comments, or email us at contactgenisoy@genisoy.com.