Welcome to the Live Better Newsletter - March 2010
Vol. 10 No. 3   

Let’s review the basics of how soy can change your life.  Soy is not just a little bean that helps you lose weight and keep your heart healthy.  More and more research is bringing to light the many benefits of the seemingly magical soybean.  Indeed, we are going to show you in this month’s Live Better Newsletter how soy can help revolutionize your health.  Whether you are new to soy foods or have been enjoying them for years, you will be happy to know that there is a lot of good news about soy and what it can do.  If you’re not familiar with soy, you will be after reading this Newsletter.  Welcome to Soy 101.

We are here to help you live a better life.  It is our mission to help you achieve health and longevity through providing high quality soy foods, as well as by offering information about the benefits of creating and maintaining a lifestyle of proper diet and exercise.  If you have additional questions after you read this Newsletter, feel free to contact us at contactgenisoy@genisoy.com.  We are happy to assist you in any way we can. 

Can Soy Help with Weight Loss?  Absolutely!

In addition to the vast array of benefits derived from the consumption of soy products, there is a steady stream of information indicating that soy has a powerful connection with the ability to lose weight. In other words, when soy consumption goes up, weight goes down. 

Soy protein has received a lot of attention for its ability to aid in weight loss and weight management.  The overall key to weight management is finding the right balance between diet and exercise, and studies suggest that soy protein may be an important part of the process! 

Research confirms the importance of a diet that includes plant protein, such as soy, as it may be a significant factor in controlling caloric intake. Protein makes you feel full, or increases your state of satiety, for longer than if you ate mostly carbohydrates. The feeling of being full can lead to eating fewer calories during the day!  Soy foods have fewer calories, less fat and more protein than many other sources of protein.  Therefore, top-quality, lean protein from soy foods can aid in weight control and limit the craving for more food!

The importance of these findings cannot be understated in the midst of a society where obesity has become an epidemic of vast proportion. The U.S. Department of Health and Human Services and the Department of Agriculture advocate selecting lean sources of protein and eating foods that are higher in potassium, calcium, magnesium and other essential vitamins and nutrients, but lower in saturated fat and cholesterol. Soy foods can help Americans meet these dietary goals. Soy protein is not only low in fat, it is cholesterol free.  So avoid eating too much, increase your physical activity, and choose a proper diet complete with a variety of delicious soy food products. This balance and healthy lifestyle will help you manage your body weight, reduce stress, and maintain proper weight, not to mention a whole host of other benefits that come from a health conscious lifestyle!

Give us your testimony of how eating Genisoy has changed your life!  Just write to: contactgenisoy@genisoy.com.  And if you haven’t begun to integrate soy into your own diet, now’s your chance! 

Your Questions about Soy Answered Here!

Have you ever wondered where soy comes from?  Or have you heard that soy is a powerful weapon in the prevention of cancer and wonder if it’s true?  If you are new to the wonders of soy and what it can do for you, here’s your chance to learn some helpful information.  Read on and get some of your questions about soy answered now.

What exactly is soy? 

Soybeans are a high-protein legume, or bean, grown as food for both humans and livestock. The word soy is derived from the Japanese word shoyu (soy sauce/soya sauce). The soy plant has the highest-quality protein of any plant food, and its high level of protein content is considered equivalent to animal foods. Soy is considered to be a complete protein, like meats, meaning that it provides all the essential amino acids your body needs but doesn’t produce on its own.

Where do soy products come from?

Very simply, soy products come from soybeans! Soybeans are vegetables grown and harvested in Asia and have been included in the Asian diet for centuries.  The soy bean has now been developed into an ever-increasing array of products for consumption here in the United States.  Genisoy is a leading provider of the highest quality, best tasting and most affordable soy products available.

Can soy really help my heart?

The most simple and primary ways to keep your heart healthy are through diet, exercise, stress-reduction and regular medical checkups.  As part of your diet, soy is a proven way to help maintain a healthy heart.  Researchers have been investigating the effects of soy foods and soy protein on risk factors for heart disease for several decades.  A ground-breaking study in 1995 concluded that consuming soy protein rather than animal protein significantly decreases blood levels of total cholesterol and LDL.  It is now widely accepted that soy protein does decrease high blood levels of LDL, and consuming as little as 25 grams of soy protein per day has been shown to lower cholesterol in individuals with high cholesterol levels. Again, the Food & Drug Administration (FDA) has concluded that soy protein consumption included in a diet low in saturated fat and cholesterol may reduce the risk of coronary heart disease by lowering blood cholesterol levels.

Can soy really help prevent cancer?

Cancer is the second largest killer in the United States and the most dreaded disease.  A number of research studies by the American Institute for Cancer Research support the idea that soy foods and soy protein and/or the isoflavones in soy may have anti-cancer properties. Some research suggests that the isoflavone genistein may have antioxidant properties that may explain its anti-cancer effect.  Other studies have shown that the isoflavones in soy may help interfere with the growth and multiplication of cancer cells.  The practical aspect of soy protein and possible cancer prevention is simple.  Soy protein with naturally occurring isoflavones may well help prevent certain types of cancer.  And soy isoflavones have not been shown to have any negative effects when they are consumed in the amounts typically present in foods.  It’s definitely a “win-win” situation!

How about osteoporosis?

Again, researchers observe that fewer Asian women have Osteoporosis (Fujita ’96), even though they consume less calcium (Messina & Messina ’94).  One reason appears to be the amount and type of protein they consume.  The more protein we eat, the more calcium we flush out of our body (Kerstetter & Allen ’89).  However, vegetable protein, such as soy protein, causes much less calcium reduction, through excretions, than animal protein (Breslau et al., ’88).  These studies indicate a potential role for soy protein with isoflavones in maintaining bone health in postmenopausal women.

Can soy help with symptoms of menopause?

Although menopausal symptoms are rarely life-threatening, sufferers can be miserable from hot flashes; insomnia; heavy sweating; headaches; mood swings; nervousness and irritability, sometimes for many years.  While some 85% of women in Western cultures have hot flashes and night sweats, less than 10% of Japanese women have hot flashes and less than 4% have night sweats (Oddens, ’94).  This has led researchers to focus on the possible effects of the soy foods so abundant in the Japanese diet.  Albertazzi and her colleagues (’98) studied the effect of isolated soy protein on hat flashes in postmenopausal women.  The 104 women in the study received either 60 grams of isolated soy protein or 60 grams of milk protein per day for three months.  Women in the soy protein group had a 26% reduction in the mean number of hot flashes by week 3, a 33% reduction by week 4, and a 45% reduction by the end of week 12.  The study revealed that the soy protein group had significantly fewer hot flashes than the milk protein group.

What do the Experts say?

Years of intensive research and development by the experts have yielded the benefits of soy.  And now, Genisoy provides the benefits of soy in an amazingly delicious way, with the highest quality, best tasting and most affordable soy products available. 

If you have any questions or comments, please feel free to contact us at any time at contactgenisoy@genisoy.com.  And please continue to enjoy www.genisoy.com, where you will find a host of healthful information. 

Genisoy Food Company, Inc. is one of the largest providers of soy protein products (Genisoy) and sports nutrition (MLO) in the United States, offering consumers high quality, good tasting, affordable protein bars, shakes and snacks. Our mission is to provide convenient, delicious and affordable soy food products that make it easy to incorporate the benefits of soy in the average person's everyday diet. Please contact us toll free at 1-866-606-3829 with any questions or comments, or email us at contactgenisoy@genisoy.com.