Genisoy Lives up to Name with New Products

“Soy That Tastes Good” Means Just That

The Soy Daily

Anaheim, California, March 10, 2007 – We hadn’t seen Genisoy Marketing Manager Rich Martin since that day last October in Baltimore when we met him for the first time – and left uplifted by the excitement and commitment he feels for the products he represents – and how they can better benefit the consumer.

Here at Expo West Rich was just as enthused – about Genisoy’s new organic soy protein bars, the only certified heart-healthy bars on the market; their new Crispy Dippers (also certified heart-healthy); new heart-healthy baked soy tortilla chips – and their new Smart Hearts heart-healthy soy crackers.

MLO Products, the parent of Genisoy, began in 1964 as a manufacturer of sports nutrition bars and protein powders. When MLO was asked to start creating isolated soy protein products for institutional research on the health benefits of soy, the Genisoy brand was officially launched, and has grown from there. As one of the pioneers, the Genisoy name is well-known to millions, even though many have yet to try their delicious, good-for-you products.

“We’ve reached a point now where we are going beyond just selling product to where we can be ambassadors for soy, working with groups like The Soyfoods Association, The Soy Daily, SANA and others to help get the truth about soy out there – and cut through the silliness that’s being bandied about,” Martin said.

“These new products we’re introducing are based entirely on creating smart, healthy snack items that give people an opportunity to get something out of the calories they’re investing in snack items,” he added. “We look at the big, high calorie, high fat brands and say ‘what can we create that would be an alternative that would satisfy that desire people have for this stuff?

By that I mean stuff that’s not only not bad for you, but foods that are actually good for you. There’s a difference.”

Martin pointed out to your Soy Daily reporter the importance of realizing the worthlessness of empty calories found in traditional snack foods. “You’ll feel satisfied for awhile, but you’re getting nothing. It’s like investing money and having nothing to show for it.”

These new products from Genisoy provide a full nutritional benefit -- all of it is USDA approved heart healthy, and is high in potassium, low in fat, about 120 calories per serving, and no trans fats.

National rollout of these new products will take place from April to mid-summer. In the meantime, and to learn more, visit their site at www.genisoy.com or call 1.888.GENISOY.

Then visit your favorite grocer and give Genisoy a try; a company this good deserves to be perpetuated.

Genisoy Food Company, Inc. is one of the largest providers of soy protein products (Genisoy) and sports nutrition (MLO) in the United States, offering consumers high quality, good tasting, affordable protein bars, shakes and snacks. Manufacturing headquarters is in Tulsa, Oklahoma.

The Soy Daily staff