Antioxidants are free radical scavengers, neutralizing them before they get a chance to do harm to your body. They get their name from their ability to inhibit oxidation.

Free Radicals are atoms or molecules in your body that collide with other molecules in an attempt to damage your DNA and cells

Antioxidants inhibit oxidation in plant and animal cells and may prevent cholesterol from damaging arteries. Genistein and daidzein, soy isoflavones, are antioxidants, and researchers are investigation the possible role of soy isoflavones in reducing the oxidation of LDL, thus lowering its potential for causing heart disease. Some of the most well-known antioxidants include Vitamin A, Vitamin E, Vitamin C, Zinc, and Selenium

Yes. Three of the four Ultra bars are made with real fruit. The Chocolate Caramel Ultra bar does not contain fruit.